Independence Star Pillow 12x12 by VHC Brands

Introduction America's Premier Home Textile Destination, VHC Brands, is a family-owned business located in Branson, Missouri. However, its roots are firmly embedded in the Deep South. The company was founded by Nancy and Billy Kline, who began the business as a small store in Northwest Louisiana during the 1980s. Through their dedication to producing high-quality, hand-quilted patchwork quilts, the business has evolved into the household name it is today.

Historical Background Since the 1980s, VHC Brands has made significant strides in its expansion, moving across states, expanding overseas and creating many popular brands such as Lasting Impressions and Bella Taylor. After a devastating fire in October 2016, the company relaunched with increased vigor and introduced new lifestyle brands catering to various home decor styles, including farmhouse, rustic & lodge, primitive Americana, and holiday home styles through April & Olive, Mayflower Market, Oak & Asher, and Season’s Crest respectively.

Classic Designs and Products The company's designs and products remain true to their classic style, crafted to ensure years of enjoyment. Each quilt is more than just a way to cover a bed; it represents a uniquely American way to decorate a room. Every piece is meticulously designed, down to the fabric and thread color, with new products that enhance, update, and maintain heritage ideas.

Product Range Expansion While VHC Brands has maintained a strong following in bedding, the company has diversified its product offerings over the last two decades to include window treatments, rugs, kitchen textiles, and holiday/Christmas decor. The company remains focused on quality, growth, and a positive customer experience.

Brand Collections - April & Olive: With a focus on farmhouse decor, the collection offers natural and fresh details through lightweight and textured cotton, modern takes on traditional themes, and earthy colors. - Mayflower Market: The collection offers Primitive Americana decor with saturated colors, colonial flourishes, jute fibers, and folksy motifs. - Oak & Asher: The collection captures the essence of rustic and lodge fashion with its warm and relaxed color palettes and organic textures. - Season's Crest: This collection offers holiday-themed textiles suitable for various celebrations. - 3 Coast Way: It features coastal home decor looks that cater to those who live near the seashore or wish to bring the coastal style to their homes. - Bella Taylor: The line of handbags and accessories offers fun expressions that are ideal for long weekends, work, and school.

Product Categories These brand collections are complemented with various product categories including bedding, window treatment, pillows & throws, tabletop & kitchen, rugs, bath textiles, and more. The comprehensive line of bedding and matching accessories crafted from ultra-comfy cotton, intricate stitching, and alluring patterns help create a bedroom that is unique to each individual. The window treatment line includes curtains, panels, and valances tailored to adorn any room with various features such as 100% cotton lining and sheer fabrics.

Conclusion VHC Brands continues to provide a diverse range of high-quality products designed to cater to different home decor styles, with a focus on quality, growth, and delivering an enjoyable customer experience.

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